DTC brand: inbox threads and Meta ads in one loop

A practical day in the life of a growing DTC team: morning inbox triage, afternoon creative queue, and evening ad approval — all grounded in one Business Brain.

Interactive walkthrough of a full-day marketing loop powered by Pluk’s Business Brain.

Morning — inbox with context

Overnight DMs pile up on Instagram. Customer Support agents draft replies using product specs and tone from the Business Brain. A teammate scans the queue, tweaks two answers, approves the rest.

Threads link to the customer record — not a fresh chat each time.
Returns and sizing questions pull from connected product data.
Escalations stay flagged for a human, not auto-sent.

Afternoon — content studio queue

Content agents propose a carousel and email snippet for a restock. Copy references the same voice doc the inbox used. Nothing posts until marketing approves.

Evening — Meta ads ready for sign-off

Campaign Manager drafts ad sets aligned with the restock creative. A lead approves spend and creative together. Ad sets pull product specs and pricing directly from the Business Brain.

Draft structure and copy — not live spend without approval.
Creative ties back to products in the Business Brain.

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