Instagram DM CRM
Turn Instagram conversations into valuable customer records.
Never lose track of customer inquiries, past quotes, or purchase intent. Pluk turns direct message threads into organized customer profiles with automated context and draft replies.
Connect your Meta inboxes without replacing your existing CRM or store. Pluk acts as the intelligent conversational layer that keeps your customer knowledge unified.
Customer Context
Every DM builds a lasting relationship
When a customer reaches out on Instagram, Pluk matches their handle to past conversations, questions, and order history. Instead of asking customers to repeat themselves, your team has complete context at their fingertips.
Pluk drafts responses that reference your latest catalog, pricing, and return policies. You review and approve the message in seconds, ensuring both speed and personal touch.
Every key detail — preferred styles, sizes, quotes, and timeline — is preserved on the customer’s profile for the next time they write in.
Ecosystem Integration
Works seamlessly alongside your current tools
The Business Brain centralizes your customer catalog, brand voice, and messaging history in one accessible record. Your Shopify store, email platform, and primary CRM stay exactly as they are.
Whether you receive ten DMs a day or hundreds, Pluk organizes threads by urgency and intent, helping you close sales and resolve issues without messy spreadsheets.
Available on Starter ($49/mo) and Growth ($149/mo). Custom Enterprise onboarding available.
FAQ
Questions, answered.
Still stuck? Email hello@plukstudios.com and a human replies.
What is a CRM for Instagram DMs?
A CRM for Instagram DMs automatically turns direct message threads into structured customer profiles. It remembers previous questions, purchase inquiries, and preferences so every new interaction builds on existing context rather than starting from scratch.
Does Pluk replace my existing CRM?
No. Pluk operates alongside your existing software stack. It enriches your customer relationship management with real-time conversational data from Instagram and WhatsApp, while your primary store, email platform, and CRM remain intact.
How does Pluk help organize high-volume Instagram DMs?
Pluk categorizes inbound messages by intent (order questions, pricing requests, support), drafts on-brand answers from your catalog, and flags high-priority buyer threads so your team can close sales quickly.
What plans include Instagram DM CRM capabilities?
Both the Starter plan ($49/mo) and Growth plan ($149/mo) include unified inbox features, AI drafting, and conversation memory. Enterprise tiers provide customized CRM integrations and high-volume limits.
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